How we can help.
Every engagement starts with an honest look at where the business is today, and is shaped from there.
Decide.
Where the business is going, what it will not do, and what it can be worth.
Corporate strategy
For a single company or a whole group. Most leadership teams are closer to a strategy than they think. We get it agreed and onto one page the leadership team owns. Built on The Pudding Framework, our own strategy model, which treats brand equity as a commercial asset.
Business model
How the business makes money, and whether that still holds for where it is going.
Brand architecture
How the companies, products and names fit together, and which carry the most brand equity. Often the question after an acquisition or before a sale.
Culture strategy
What the plan asks of the people who deliver it, and whether the culture today supports that. A direction the culture will not carry is not a plan.
Act.
Agreeing a plan and running against it are two different things.
Accountability
Who decides, who owns and who is consulted, once the strategy is agreed. Decision rights, owners, measures and sequencing, so the strategy runs without anyone chasing it.
Culture in practice
The cultural priorities turned into behaviours, rituals and owners, so the culture is led, not assumed.
Quarterly reviews
A session each quarter against the plan. What moved, what did not, and what the next quarter commits to.
Annual Strategy Day
Once a year, the leadership team back in the room. Things will have changed inside and outside the business, so we test the long-term strategy and reset the page for the year ahead.
Lead.
For the people who make the calls.
Facilitation
Board days, off-sites and leadership sessions, each built around the decision that has to come out of it.
One-to-one counsel
A monthly seat with a founder or senior leader, on the decisions in front of them.
Board advisory
A monthly seat with the CEO and the board, held against the strategy.
Where the strategy needs brand, design or marketing work, we brief and direct the right partners.