About

A business that knows where it is going, and makes the hard choices to get there, grows stronger.

Leaders first

We start with the people who lead the business: founders, CEOs, leadership teams and boards. Then we go as far into the business as the work needs. Growth often stalls in the middle, so the decisions have to land there too.

Our own frameworks

Built over years of work with leadership teams, including The Pudding Framework for strategy, so every engagement starts from a proven way of deciding.

We stay

From the first decision to the Annual Strategy Day, so the choices hold when the year gets busy.

Technology, engineering, real estate, hospitality, healthcare, financial services, retail, professional services, education and care. Founder-led and private equity-backed.

Gillian Horan
Founder

Gillian Horan

Gillian founded The Pudding in 2015. Before that, she lectured for ten years in entrepreneurship, marketing and strategic branding at the University of Limerick, Shannon College of Hotel Management and the Seychelles Tourism Academy. She still guest lectures.

The Pudding started in strategy, and grew an award-winning agency alongside it. In 2024 Gillian made a bold call. The Pudding exited the agency side to focus entirely on strategy.

Today she works at board level across Ireland and internationally, with CEOs, boards and private equity-backed businesses through growth and major change. She developed The Pudding Framework, the proprietary strategy model the practice uses.

She sits on the Board of Shannon College of Hotel Management, University of Galway, and on the Glenstal Abbey Advisory Board. She was a Non-Executive Director of General Paints Group (Colourtrend) and a board member of the Institute of Management Consultants and Advisors. She is a published author and a regular speaker. She has written for The Irish Times, the Irish Examiner and the Sunday Business Post, and contributed on Newstalk, Today FM and RTÉ.

Gillian on LinkedIn
Recognition

The Pudding

  • IDI Awards 2021Winner
  • Muse Awards 2022Gold
  • NYX Awards 2022Silver
  • LIT Commercial Awards 2022Gold
  • Shark Design Awards 2022Bronze
  • Muse Awards 2023Gold
  • Muse Awards 2023Silver

Gillian Horan

  • IMAGE Businesswoman of the Year 2019, CEO of the YearShortlisted
  • WMB Awards 2022, Female EntrepreneurShortlisted